Whereas the precise date and age vary is debated, Gen-Z are typically thought-about all these born in 1996, give or take a couple of years. This technology grew up with know-how and social media at their finger suggestions, with most by no means having to make use of a landline.
We have put collectively an infographic exploring 10 key information about Gen-Z and the way they could differ from Millennials.
For instance, whereas Millennials are sometimes labeled as “dreamers” on account of their optimistic nature, Gen-Z are extra pragmatic; they count on to need to work onerous with a view to achieve success.
Whereas Gen-Z are realists, in addition they have excessive expectations in sure regards. When receiving a services or products as an illustration, they count on for it to be tailor-made to them particularly. Corporations like Netflix understands this expectation, which is why they personalize which content material is surfaced to which viewer based mostly on particular person preferences. To be taught extra, download the full infographic here.