Home Insider Enterprise App Success at Columbia International University

Enterprise App Success at Columbia International University

by C4If

“After I was a pupil right here, I used to be all the time going ‘different faculties have apps…how will we not have one?’”                       

With so many communications going out year-round from a number of departments, it’s straightforward for college kids to really feel overwhelmed and miss out on essential data. In line with Tyler Tong, Director of Campus Actions at CIU, “an enormous objective this 12 months was determining find out how to goal college students and talk with them in a means that we’re in a position to minimize by all the further noise.” He realized that they wanted a campus app to be able to successfully talk with college students on the platform that they have been utilizing – cell. 

Enterprise App Success at Columbia

“An enormous objective this 12 months was determining find out how to goal college students and talk with them in a means that we’re in a position to minimize by all the further noise.” 

Tyler Tong – Director of Campus Actions, Columbia Worldwide College

Initially, CIU labored with one other developer to launch its first app. In line with Tong, the developer didn’t reply to inquiries in a well timed method, and was very gradual at implementing modifications or changes. As a result of CIU was not happy with the product they’d obtained, they revealed it within the app retailer, however did nothing to advertise the app internally. In consequence, few college students noticed this preliminary campus-app. After realizing that this developer “over-promised and under-delivered in a number of methods,” CIU determined it was time to search for a brand new answer.

Being so forward-thinking, even after their first platform didn’t work as anticipated, admins at Columbia Worldwide College determined that it was time to strive once more. Nevertheless, this time, CIU knew what to search for: a completely developed enterprise campus platform, a responsive developer, and a vendor with astounding buyer assist. 

When requested if he was nervous to strive once more with a brand new developer, after already having spent cash on a platform that didn’t work, Tong stated, “I used to be sort of like ‘Okay cool, we spent cash and it did not work however we nonetheless want [an app].’ However I simply knew a purposeful campus-app was one thing that [CIU] wanted.”

Quick ahead to CIU adopting the Prepared Enterprise Campus App, and getting Teri Higgins, PhD, as their designated Campus Success Advisor. “I have been tremendous joyful. I imply anytime that I’ve wanted something Teri has responded inside an hour,” stated Tong, “so I simply respect this a part of Prepared’s tradition” 

When requested if he had anticipated this stage of care when it comes to buyer assist, Tong responded: 

“I’ve labored with a number of distributors – not essentially within the app world – however distributors usually are very a lot enterprise first. They attempt to reply your questions, get the sale and transfer on. However everyone that I’ve talked to from Prepared has been very relational – remembering names, understanding who’s who, understanding individuals’s roles, who can converse to what and that sort of stuff.”

One factor that surprises directors most about Prepared’s buyer success crew, is that almost all of our consultants have a background in Scholar Affairs. Having a CS crew that understands the roles and expectations of upper training directors ensures that conversations between the establishment and the seller stay student-centric. 

Enterprise App Success at Columbia


“As a Campus Success Advisor, I like to attract upon my Scholar Affairs background and strategize with campuses on how they’ll leverage Prepared’s know-how to assist pupil success initiatives.”

Teri Higgins, PhD – Senior Campus Success Advisor, Prepared Training

We requested Tong what CIU’s new campus app launch would have appeared like with out Teri, and he stated: 

“I do not understand how we might have launched with out her. I most likely would have thought that all the things was up and good and college students might go obtain the app, and that is most likely all we might have completed. Having a plan and someone to stroll by launching a campus-wide system was so useful. She gave us advertising and marketing supplies, promotional supplies, graphics – all that sort of stuff to assist guarantee that everyone knew that that is what we’re doing. Utilizing completely different avenues and alternative ways to speak the worth of the app, with out having to create the fabric ourselves was an enormous assist. It might’ve taken months to get that stuff completed internally.”

Having a platform launch technique together with a delegated Campus Success Advisor was the important thing distinction between CIU’s first campus-app launch and their extensively profitable Prepared Training enterprise campus-app launch. 

With 1250 college students on campus (620 undergrad & 630 postgrad college students), CIU’s major objective for his or her campus platform was to streamline campus communication. For instance, earlier this 12 months, CIU modified their registration course of from semesterly to yearly, and directors wanted a method to get the phrase out to college students. Not solely did the app notify college students of this variation, however it additionally allowed directors to ship focused, personalised reminders when college students had not registered for courses by a sure date.

In 1 12 months (June 2018-June 2019), CIU’s campus app noticed:

Enterprise App Success at Columbia

  • 2094 friendships
  • 114789 wall views
  • 30372 conversations 
  • 8968 non-public messages
  • 199246 whole app periods
  • 333822 assets accessed

By making the app the go-to useful resource for college kids to search out essential data on campus, CIU was in a position to make sure that not solely would college students undertake the app, however that they might additionally return to it time and time once more (766 instances per 12 months, on common). 

Having a campus app is not a “nice-to-have,” however reasonably a necessity for immediately’s trendy campuses. Nevertheless, even one of the best platforms can fail in the event that they aren’t paired with a strategic launch plan. By partnering with Prepared Training, directors can relaxation straightforward understanding that any questions they’ve can be answered well timed and thoughtfully by their designated campus success advisor. 

As Director of Campus Actions, Tyler Tong recounted: “there is a coronary heart behind the Prepared Training crew. I care about college students and their expertise, and so do they.”

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